Pricing4 min read
How much does a small business website cost in NZ? (2026)
NZ price guides put a small business website at about $1,000 to $15,000 plus GST in 2026. What moves the price, what you pay after launch, and where we sit.
By Blank Software
In this article5 sections+
Short answer: New Zealand price guides published in 2026 put a professionally built small business website somewhere between about $1,000 and $15,000 plus GST, with online shops and custom builds running well past that. The range is wide because the guides are pricing different jobs. A one-page site, a five-page brochure site and a custom site built to generate enquiries are not the same piece of work.
What the published NZ prices say
Three NZ web design firms publish price guides. All figures are in NZD. Kiwi Web Design and Meta Digital quote before GST. Energise does not say either way for its build prices, and its guide was last updated in December 2024, so treat it as a floor rather than a current quote.
| Guide | Type of site | Price (NZD) |
|---|---|---|
| Kiwi Web Design (updated Jul 2026) | One-page or micro-site | $800 to $2,000 |
| Kiwi Web Design (updated Jul 2026) | Small business site, 5 to 8 pages | $1,500 to $6,000 |
| Kiwi Web Design (updated Jul 2026) | Small online shop, up to 100 products | $5,000 to $15,000+ |
| Meta Digital (Aug 2026) | DIY or template site | $0 to $4,000 |
| Meta Digital (Aug 2026) | Small business site, 5 to 8 pages | $5,000 to $15,000+ |
| Meta Digital (Aug 2026) | Custom lead-generating site | $9,000 to $30,000+ |
| Meta Digital (Aug 2026) | Online shop or complex build | $15,000 to $50,000+ |
| Energise (updated Dec 2024) | Static website | From $1,500 |
| Energise (updated Dec 2024) | Content managed website | From $2,000 |
| Energise (updated Dec 2024) | Online shop | From $3,500 |
Notice the two 2026 guides price the same size of site, five to eight pages, very differently: $1,500 to $6,000 from one, $5,000 to $15,000+ from the other. Neither is wrong. Page count is a poor way to compare quotes. What sits behind the pages is what you are paying for.
Why the same site gets such different quotes
- Who writes the words. A quote that includes writing every page costs more than one where you supply the text.
- Template or custom design. Adapting a good template is quicker than designing every page from scratch.
- Features. Online bookings, payments, a shop, member logins or a link to your accounting software each add work.
- Search engine groundwork. Some quotes include page titles, descriptions, forwarding old page addresses and setting up Google Search Console. Others leave all of it out.
- Who builds it. A larger agency, a small studio and a solo freelancer price the same brief differently.
- What happens after launch. Some prices include hosting and support for a period. Others stop the day the site goes live.
What you pay after launch
- Domain name: Kiwi Web Design puts it at about $25 a year, Energise at $45 plus GST a year. It depends on the provider.
- Hosting: Kiwi Web Design quotes $25 to $120+ a month.
- Hosting and maintenance together: Meta Digital quotes about $40 to $150+ a month for hosting, security, updates, backups and small changes.
- Email: often a separate service from the website. Energise lists email from $5 plus GST a month.
- Builder plans: if the site lives on a website builder, you pay that platform for as long as the site stays there.
- GST: add 15% to any price quoted before GST.
Questions to ask before you compare quotes
- Who owns the site, the domain and the Google accounts once it is finished?
- If I already have a website, will every old page address be forwarded to its new one?
- Is hosting included, and for how long?
- Will my existing email keep working, and who is responsible for it?
- Is the price before or after GST?
- Is there a contract I am locked into, or can I leave and take the site with me?
Where Blank Software sits
We are a small studio based in Christchurch, building websites for businesses across New Zealand. Here is what we charge.
| What | Price (NZD) | What it covers |
|---|---|---|
| Website design and build | From $1,500 | Your site, with the first 12 months of hosting, SSL and domain connection included |
| Technical SEO foundation | $450 | Every old page address forwarded, titles and meta descriptions written by hand, structured data, and Search Console and Analytics set up in your own account |
| Google Business Profile optimisation | $299 | A one-off piece of work, not a retainer |
| Care plan | $90 a month | Optional, and you can cancel it |
No GST is added: Blank Software Limited is not registered for GST. So there is no 15% to add on top, as there is with prices quoted before GST, and from $1,500 sits at the lower end of the published ranges above. You own the site and the accounts, with no lock-in. If you already have email on your domain, we leave it untouched.