A small team, in New Zealand, building software we would be willing to use ourselves.
Blank Software Ltd (BSL) is not just a software company; we are strategic architects. We believe that technology should be an enabler, not a barrier. Our core vision is to build accessible and empowering technology that bridges the gap between bold ideas and reality.
We operate on a philosophy of “Principle Over Profit.” This means we prioritize user privacy, data ethics, and genuine utility over quick cash grabs or intrusive advertising models. We build tools that respect the user.
Our approach is full-stack and systems-oriented. We don’t just write code; we design the entire ecosystem, from the database architecture to the go-to-market strategy. Every product and inherently every line of code was built upon problems and inefficiencies we personally encountered. We are not building for the sake of building; we are building to solve real problems and create meaningful impact.
CEO & principal engineer
Josh runs the company and builds the software. Full-stack engineering and product design, from database architecture through to the interface, specialising in high-performance mobile architecture and scalable web applications. He designed and shipped rallyp0int on his own in under seven months.
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Growth & partnerships
Josh drives growth and partnerships, opening the doors that bring new work in. He works well in fast-paced environments, adapts to last-minute changes, and is consistently praised for the quality and speed of his work.
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Marketing & brand
Marshall leads marketing strategy and execution, from campaign planning through to brand direction across every channel. A hands-on approach to content, social media and audience growth, focused on building something clients can trust.
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Sales & marketing manager, BSL Web
Hugo leads sales and marketing for the BSL web division. If you need a website for your business, he is the person to talk to, from the first conversation through to launch.
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